Continuous Emotional Response to the Audio, Visual, and Audiovisual Cha

television set messages shag be defined a psychological stimulus (A. Lang, 2000). Within this perspective, negotiate messages are assumed to be environmental stimuli that posses survival relevance in the forms of valence and arousal in its content (A. Lang & Friestad, 1993 Wang & A. Lang, 2006). Therefore, intercede messages automatically bring verboten the human motivational systems. Through activating the human motivational system, talk terms messages influence humans ongoing wound up experience (A. Lang, 2006a).Television messages are composed of two streams of variously redundant information, one audio frequency and one icon (A. Lang, 2000). These streams of information are continuous, and both the audio and the video channels carry story, content (including motivational significance), and structural information (Basil, 1994a A. Lang, 2000 Thorson, Reeves, & Schleuder, 1985). ocular channel carries the context in which the story is set it can imply still pictures, movin g pictures, text, live action images, animated images, or a combination of these. The auditory channel serves the script or storyline of a television program it can also view natural grievous information, or sound effects (A. Lang, 2006a Russell, 2002). Regarding the television research under the LC4MP paradigm, it stomach been discussed the relationship between emotional audiovisual content, emotional experience, and cognitive response. Studies have proved viewers have better memory for arousing or banish audiovisual content (Grabe, A. Lang, & Zhao, 2003 A. Lang et al., 1996). On the other hand, researches also point out that the structural feature in audiovisual messages like fast edits (A. Lang, Zhou, Schwartz, Bolls, & Potter, 2000) or fast pacing (A. Lang, Bolls, Pott... ...teractively activate the motivational systems and determine emotional experience. This pick out will represent a first to address this important issue.Because the emotional relevance of mediated messag es activate the human motivational systems (A. Lang et al., 2007 A. Lang, Shin, & Lee, 2005), it is important to forge understanding of the influence of various channels or modalities on motivational activation and emotional experience. By advancing understandings of motivational activation stands to leave to knowledge about cognitive processing of information in mediated messages. Automatic allocation of processing resources to cognitive processing of information in audiovisual messages depends largely on motivational activation (A. Lang et al., 1999 A. Lang, Dhillon, & Dong, 1995 A. Lang et al., 1996 A. Lang, Park, Sanders-Jackson, Wilson, & Wang, 2007).