'Apple Swot\r'

'orchard apple tree SWOT In the 2011 Fortune five hundred rankings apple finished 35th, jumping from the 56th position it ceremonious the year before. As of January 2012 apple surpassed Exxon to become the largest potbelly in the world. apple’s rapid climbing from virtual bankruptcy in 1996 is an incredible story. (Eberhard) Strengths: The crossroads The companys written report as an innovator Strong, loyal following ascendance over applications and run dodgings Brand Aw arnessWeaknesses †Apples â€Å"All In” philosophy has some drawbacks †for example, my Windows ph angiotensin converting enzyme will non sync on my Macbook. This perceived â€Å"if youre not hotshot of us, you argon one of them” mindset urinates unsanded converts to Apple products wary. Apple doesnt â€Å"fail” often but when they do it makes major headlines. Apple Maps served to show how big of a blunder one Apple brand nameed nonstarter can really be. (Goldman). The lack of forethought into the iPad.No division how great of a success †and it certainly is †Microsofts Surfaces binding size and inclusion of USB ports and a keyboard is going to make the next generation of the iMac †which could very well be a super charged iPad with all the indispensable ports and a juvenile OS †make Apple look like it is playing catch up instead of leading the grounding themselves. Closed book of facts applications and operating system Brand perceived as â€Å"elitist” Diversity of products Cost of product vs. competitors Over impregnation (iPhone)Opportunities †Apple is readying a Pandora like cyclosis music service and Apple TV could reposition the mien we view our programing much in the same way the iPod and iTunes revolutionized the music business. Music streaming service Apple TV Shifting more than production to US factories The Chinese Market besides to be fully tapped Integration with automakers Threats †Basically everyone who isn’t Apple †Google/Android, Microsoft/Windows 8, Samsung, the list goes on †if you plug it in and talk, listen touch, type, or surf on it and it isnt an Apple, it is a threat to Apple.Apples threats come from all directions because Apple not only produces product, it besides produces all of the operating systems for its product and tightly controls what content outside vendors can bewray on the App Store. Changes in economy Changes in marketplace Chinese labor controversies Googles Android OS Microsofts Windows 8 and Surface pad of paper Windows sell stores http://www. heavy. com/news/2012/12/google-maps-returns-to-iphone/ http://robeberhard. com/? page_id=130 Samsung SWOT Samsung was founded in 1938 as a fish and vegetable grocer. After the Korean War, Samsungs assets were divested and the grocery business was laid to rest.In 1969 SEC, the Samsung Electronic Corporation was created, stem the Samsung as we know them today. Samsung now p roduces televisions, erratic phones, tablet computers, DVD and Blu-Ray players, MP3 players, cameras and semiconductors. Over the years as they acquired new business and branched out into new ventures they gull been subject to a variety of lawsuits involving copyright infringement, including those with horologer Rolex, mobile phone maker Ericsson and most late Apple Computer. Apple late surpassed Samsung to take the consider one spot in marketshare in the mobile phone category. Tinari) Samsungs partnership with Google has provided a consistent OS (operating system) for its mobile devices with Android. Android is an â€Å"open source” operating system, which, unlike Apples, allows for third party users to openly put forward application and programs without company interference or oversight. spot this gives users a wider variety of applications, there is no lumber control over them, nor is there a way for Samsung to provide the client service often need of these applic ations as Samsung has no part in their excogitation and distribution.Samsung recently won one of many lawsuits with Apple over the design of their popular Galaxy tablet. The recently released Microsoft Surface tablet and the Kindle Fire are Samsungs largest non-Apple competition in this market, however there are a number of super low embody tablets coming out of China that are also relying on the Android OS. These low bell, low part tablets are forcing Samsung to advertise more aggressively to tick off they are not lumped into this sub group of iPad strike offs. Strengths: Wide range of products Multiple partnerships with other brands, oddly Google and their Android operating system Growing marketshareHigh brand value Open source operating system Weaknesses: Lack of control over product at a time its partners become involved Slow to release new product Lack of focus on one core product Lower price authority lower perceived quality Complaints of not macrocosm â€Å"user fr iendly” Opportunities: Open more retail outlets Partnership with new brands means more innovation Reintroduce phones with more user friendly interface Capitalize on Apples failures Provide more customer service Threats: Continuing legal battle with Apple over copyright infringement Low cost competition in the tablet marketEmulation phones with Android OS weaken Samsungs jut Microsofts Surface tablet Windows retail stores Changes in marketplace Changes in economy image: www. businessweek. com image: www. talkandroid. com image: www. obamapacman. com http://www. intomobile. com/2013/02/01/apple-grabs-34-mobile-market-share-passing-samsung-become-1/ http://www. businessweek. com/articles/2012-07-03/samsungs-smartphone-pitch-fuels-mobile-ad-boom http://www. talkandroid. com/154223-samsung-ramped-up-advertising-in-2012-outspent-apple-by-68-million/ http://obamapacman. com/2010/11/fail-samsung-galaxy-tab-flash-pop-up-ad-annoys-cnn-users/\r\n'