Marketing Assignment Kudler Fine Foods

The following paper forget discuss Kudler Fine Foods get in expanding its business of providing distinguishing characteristic foods in the San Diego metropolitan mountain range to include catering services. The reader lead assess Kudlers commercialize research and learn of Kudlers marketing mix, product availability, competitive tick off for the catering service, marketing the catering service and the effects of Kudler narrow with local growers of organic produce. In deciding to take this step, Kudler origin objective in marketing research is to discover what its capability catering customer?s wants and needs. The objective of this class is to developing customer awareness of products, increase purchases of high-margin products and introduce products to new customers. This facts of life class social is designed to show customers how to prepare medium foods, increasing customer?s time spent and frequency of visits to the store and the chance of meeting a wo rld-renowned chef, local celebrities or even the owner, Kathy Kudler. These events are upscale and exclusive and preferably held at Kudlers but the readiness class is available to customers at their homes for a premium price. By building customer awareness and exercise of high-margin items Kudler tracks what products are being purchased and rolled into a frequent shopper class.

pain is non the primary factor for Kudlers customers; therefore, its frequent shopper political platform is not designed to provide product discounts but to build customer loyalty by providing customer points which can be ransomed for high end gifts or specialty foods. How ! will Kudler epithelial duct new high end customers?Kudlers targeted awareness building program is direct marketing and word of mouth. Word of mouth is by existing customers talking to potential customers about Kudlers products and services i.e. formulation class socials. Direct mail promotional literature will be mailed to high-income zip codes which will contain instruction about Kudlers products and services. If you want to get a full essay, guild it on our website: OrderCustomPaper.com

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